You are the competition
20 years of experience have convinced me. Whether you are selling an ERP, a smartphone or the future now, emotion comes first. Once the client is hooked, he will check with his head, eventually.
Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.
David Hume: Enquiries concerning Human Understanding (1748)