Bienvenue dans mon labo / Welcome to my lab

Writing is designing. If you design a digital product without focusing on the words, it’s easy to avoid thinking about the message that it sends to its users. It sounds like a no-brainer, but it’s important to use language that your audience understands. Your users should be at the center of your writing process, and that’s especially true when it comes to the language you use in an interface.

Michael J. Metts, Andy Welfle
Writing Is Designing: Words and the User Experience. 2020, Rosenfeld Media.

Archives: chat Posts

Human-Machine Collaboration

Weekly MKT Scrum, 3rd iteration. The autonomous robots of Industry 4.0 become the collaborative robots (cobots) of Industry 5.0. Next frontier: the Internet of Senses (IoS). Enabling people to use their senses to communicate with each other, machines and things over the Internet.

You are the competition

20 years of experience have convinced me. Whether you are selling an ERP, a smartphone or the future now, emotion comes first. Once the client is hooked, he will check with his head, eventually.

Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.
David Hume: Enquiries concerning Human Understanding (1748)

What’s under the hood of a quantum computer?

Quantum platforms enable the development and execution of agnostic applications on classical computers in environments such as C++ and Python, or through SaaS platforms (MS Quantum, AWS Braket, IBM Quantum).

This is going to be the decade in which quantum really comes of age. Value today means, do you have a small team that knows what’s going on in quantum and start mapping to problems that are relevant to your business?

L’intelligence de l’oeuvre

On parle beaucoup d’intelligence par les temps qui courent et c’est tant mieux. Mieux vaut tard que jamais. Si au 21e siècle l’ « intelligence artificielle » a plus que jamais la cote et avec raison, en voici une autre forme qui défie l’entendement : l’« intelligence de l’oeuvre ».

Claudio Arrau (1903-1991)
Beethoven : Sonate # 30 en mi majeur, Op.109.

A Tribute to George Floyd

Who Shot Ya?

Separate the weak from the obsolete
Hard to creep them Brooklyn streets
It’s on nigga, fuck all that bickering beef
I can hear sweat trickling down your cheek
Your heartbeat sound like Sasquatch feet
Thundering, breaking the concrete
Finish it, stop when I foil the plot
Neighbors call the cops, when they heard mad shots

Think Big Or Stay Home

Quote of the day with an epic heavy jazz rock guitar chops soundtrack

Internet des objets volants (IoFT)

XGuard : portait d’une jeune entreprise québécoise dont l’équipe ambitionne de changer les règles du jeu et à laquelle je me suis joins.

Les ingrédients de sa croissance fulgurante?

  • Expérience client top niveau (Customer Centricity)
  • Drones autonomes (Unmanned Aerial Vehicles)
  • Automatisation : processus d’affaires et gestion des effectifs (onboarding, deployment & monitoring)
  • Agilité d’affaires (Business Agility), logicielle (Agile Product Delivery) et organisationnelle (Organizational Agility)


Working on several writing projects at the same time is a powerful driver of creativity… as long as you have fuel.

L’avenir maintenant

Deux choses que le marketing nord-américain n’atteindra jamais : l’élégance et le sublime.

Lune ou soleil? / Moon or Sun?

Qui est plus utile, le soleil ou la lune ? La lune, bien entendu. Elle brille quand il fait noir, alors que le soleil brille uniquement quand il fait clair. Suivez les guides.

What is more useful, the sun or the moon? The moon, of course. It shines when it is dark, whereas the sun only shines when it is bright. Follow the guides.

Le bien commun

C’est pas plus d’État, c’est pas moins d’État. Ceux qui vous présente ça comme ça, c’est des maudits « faiseux »!

Mille et une façons et traditions

Fleurir les tombes : mille et une façons et traditions

Timeless Moment

Idée matinale sur fond de numérisation des modes d’expression artistiques : le temps retrouvé, c’est le temps aboli. A kind of timeless moment to dream, play, exchange and create.

Monday Morning Music Suggestion

Happy (Pharrel Williams), egyptian arab spring flavor.
Freedom and happiness are contagious and addictive.

Lénine By The Sea

Look in my eyes. What do you see? The cult of personality. I know your anger. I know your dreams. I’ve been everything you want to  be.

My Love Must Be a Kind of Blind Love

Vendredi, 10 janvier 2020, Montréal. Journée grise, sans soleil ni couleurs. Rien de tel pour se requinquer le moral qu’un nuage immersif de volutes musicales en mode mineur, suaves et bigarrées.