Bienvenue dans mon labo / Welcome to my lab

Writing is designing. If you design a digital product without focusing on the words, it’s easy to avoid thinking about the message that it sends to its users. It sounds like a no-brainer, but it’s important to use language that your audience understands. Your users should be at the center of your writing process, and that’s especially true when it comes to the language you use in an interface.

Michael J. Metts, Andy Welfle
Writing Is Designing: Words and the User Experience. 2020, Rosenfeld Media.

Billet(s) associé(s) à emotion

You are the competition

20 years of experience have convinced me. Whether you are selling an ERP, a smartphone or the future now, emotion comes first. Once the client is hooked, he will check with his head, eventually.

Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.
David Hume: Enquiries concerning Human Understanding (1748)