Bienvenue dans mon labo / Welcome to my lab

Writing is designing. If you design a digital product without focusing on the words, it’s easy to avoid thinking about the message that it sends to its users. It sounds like a no-brainer, but it’s important to use language that your audience understands. Your users should be at the center of your writing process, and that’s especially true when it comes to the language you use in an interface.

Michael J. Metts, Andy Welfle
Writing Is Designing: Words and the User Experience. 2020, Rosenfeld Media.

Exploiting AI to ease/upgrade proposal-development workload

Let’s face it: writing winning business proposal is a challenge. What about exploiting artificial intellligence (AI) to ease/upgrade proposal-development workload? How? Unlock the value of your existing content disseminated accross data repositories such as Office365 and Sharepoint. Find/gather information by extracting insights from web & data search. Say something that rings a bell, not banalities. Personalize your pitch & don’t be dull.

To achieve this, you need 5 ingredients : corporate content/knowledge experts; subject matter experts; top notch proposal writers; pitchers throwing the ball inside the strike zone. And some AI capabilities, of course.

Why is it so difficult to push through and achieve such a goal? My guess: unfocused creative/sale process. At one end, everybody is talking. At the other, nobody is listening. In the middle, where the customer stands, the air is full of noise.

CommenterMerci de rester courtois

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