Bienvenue dans mon labo / Welcome to my lab

Writing is designing. If you design a digital product without focusing on the words, it’s easy to avoid thinking about the message that it sends to its users. It sounds like a no-brainer, but it’s important to use language that your audience understands. Your users should be at the center of your writing process, and that’s especially true when it comes to the language you use in an interface.

Michael J. Metts, Andy Welfle
Writing Is Designing: Words and the User Experience. 2020, Rosenfeld Media.

Digital transformation in 2021

Moving from disconnected technology experiments to a more systematic approach to strategy and execution. In digital transformation, strategy must come before technology.

Think exponentially. Act incrementally.

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